Real Change Through Storytelling

Animated butterfly highlighting Purpose Connector’s focus on growth, transformation, and ecological impact through philanthropy

There is a groundswell of transformation taking place amongst individuals, communities and organizations. As we become more attuned to the world around us there is an eagerness to unite as catalysts for significant change.

With every connection made, The Purpose Connector™ breathes life into a vision: a world where purpose connects us all, where our collective impact reverberates through time, creating ripples of positive change that echo through generations.

Raising awareness through storytelling, The Purpose Connector™ is currently working with a range of not-for-profit organisations and social enterprises in long-form content creation and distribution including:

Services we offer 

  • Introducing, connecting and facilitating collaborations between philanthropists, not-for-profit organisations, individuals and social enterprises to address and find solutions to initiate change.

    By offering a personalised service through identifying priorities and creating value-aligned solutions, The Purpose Connector acts as a medium between philanthropists and the individuals/organisations to achieve measurable and meaningful results.

  • Forging local and global partnerships within the broadcast media landscape for content creation and (local/global) platform distribution.

    services extend to:

    • Helping craft & create stories of impact

    • Connecting people, projects and resources

    • Raising finance & negotiating deal terms on a global scale

    Content creation is a dynamic field that continues to evolve with the growth of digital media and the internet.

    The Purpose Connector facilitates deals for content creators who can consistently deliver high-quality, relevant, and engaging stories that capture, entertain and retain the attention of their target audience as well as raising awareness for positive change through content distribution.

Project Areas

  • We strongly support the arts, cultural events, and heritage preservation through initiatives that help to enrich the cultural fabric of a region and/or nation.

  • Encouraging and working within initiatives and programs aimed at promoting sustainability, conservation, and the responsible management of natural resources including ocean and land management and preservation.

  • Supporting and/or initiating projects aimed at preserving and protecting the planet and our environment.

    This involves helping raise finance and awareness for reforestation efforts, recycling initiatives, wildlife research and conservation programs.

  • Working within initiatives promoting health and wellness, including mental and physical health and nutrition programs.

    Without healthy people, we cannot have a healthy planet.

  • We support projects that empower and enrich young peoples lives through education, mentorship, and skill-building programs

Lara Von Alphet, founder of Purpose Connector, an Australian philanthropic broker specializing in environmental and social impact.

Lara von Ahlefeldt | Founder

During my extensive 30-year career in the broadcast media industry, I have worked with charities such as UNICEF, The Prince’s Trust, Peace One Day and The Nordoff Robins Foundation as well as A-List celebrities. I've honed the ability to weave opportunities and potential by helping develop ideas, raising finance and connecting individuals and organisations necessary to bring projects to fruition in order to entertain and inform audiences on a global scale. Now, I extend this offering as I guide both individuals and initiatives in the realm of social and environmental philanthropy.

My approach is simple, organic and authentic, and is deeply rooted in the belief that everyone has the potential to co-create meaningful change. My purpose is to connect like-minded individuals driven to preserve our people and planet, through initiatives and storytelling that bring about profound and lasting transformation, and in doing so, infuse them with an abundance of insight, enthusiasm and optimism.

I look forward to connecting with you and hearing YOUR STORY!

People and our planet are not separate.
We all have the capacity to create meaningful change and re-establish our connections,
not only within ourselves but also with the planet we inhabit.